Most times, our work starts and ends digitally. So when the chance to hand draw a logo for Big Mouth’s food truck came around, we jumped at it. Afterwards, we digitally traced it and integrated into the food truck design with a simple city silhouette to create a fun, unconventional wrap!
This initial sketch got the basic concept down for the logo. Some tweaks and adjustments were made during the refining process and a second sketch was made:
Then came the digital trace, colorization & font selections for a finished logo:
Which was then used for the food truck:
Voila!