The idea of “real simple” extends beyond the tagline of ECI Comfort and is infused into the design of their vehicle wraps for their entire fleet of vehicles. In an industry that often visually overloads vehicles with images of AC and HVAC units, ECI’s decision to keep it streamlined with just linear elements reflecting their company colors gives them a truly professional, established look. By keeping it simple and utilizing the color blocking of black, green, and white, ECI has the flexibility to modify their design for a wide range of vehicles, from pick up trucks, trailers, and vans to this Dodge Promaster without having to completely rearrange all of their design elements and lose their branding completely. This adaptable approach lends itself to any company planning on wrapping a fleet of vehicles. The arrangement of the color blocks and placement of the logo, tagline, and information can easily be manipulated specifically for the contours of all of their vehicles without looking out of place from the fleet.
They also added a wrapped front license plate. It’s a simple detail that reinforces their branding and makes for a more finished looking vehicle:
Looking to wrap your company’s fleet of vehicles? Contact Brands Imaging today!
(*wrap design credit: Doug Graham at Sway Creative)